Project+Three


 * __PROJECT THREE - TESTING CONSUMER BRAND PREFERENCE__**


 * ===What drives us to prefer certain brands above all others in that category?===
 * ===Is it that we perceive that product to be superior to others, or is it actually better?===
 * ===How does advertizing play a role in our brand preference?===
 * ===What is the psychology of brand preference?===





You are to conduct a study into brand preference and the reasons behind them, concluding an experiment and testing your results.

You must incorporate research into your findings, either in the field of the psychology of brand preference or marketing aspects (or both).

The study is to be conducted in groups, with individual write-ups in the same format as the previous study.

NOTE: I will except other studies involving chi-squared and categorical data (e.g. Titanic).

ALL STUDIES MUST BE APPROVED BY TEACHER BEFORE COMMENCING.


 * __GOOD SOURCES__**

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 * __POOR SOURCES__**

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Examples of Blind Taste Test Studies done by other students:
 * Bottled Waters vs. Tap Water
 * Krispy Kreme vs. Dunkin' Donuts
 * Brand vs. store generic goods
 * Pepsi vs. Pepsi One

How it was done media type="custom" key="5723905"

How not to do it media type="custom" key="5723893"